Innovative Social Media Strategies to Boost Your Brand’s Online Presence

social media strategy

April 20, 2023

It’s no secret that social media has ingrained itself into our daily lives and that both individuals and businesses are using it to increase their online presence.

But it’s getting harder to stand out from the crowd and draw in your audience as a result of the escalating competition in the social media field.

Therefore, in order to expand your audience and develop a devoted following, it’s critical to develop original and practical social media engagement ideas.

In this blog, we’ll examine some of the top social media engagement strategies you can use to improve your online visibility and establish genuine connections with your audience.

Create Interactive Content

Making interactive content that invites audience participation is one of the finest methods to engage your audience.

You can develop a variety of interactive material, such as tests, polls, surveys, and competitions.

These kinds of content not only increase interaction but also give you useful information about the preferences and interests of your audience.

You may, for instance, design a quiz where you ask your audience to guess the good or service you’re marketing or a poll where you ask them to select their preferred shade, flavor, or attribute.

You can also conduct a poll to get opinions on existing offerings, which will help you develop new ones and better serve your consumers.

Use User-Generated Content

Utilizing user-generated content (UGC) in your plan is another powerful technique to increase social media engagement.

Any content produced by your audience and showcasing their interaction with your brand or product is referred to as user-generated content (UGC).

By showcasing user-generated content (UGC) on your social media platforms, you not only express gratitude to your audience but also foster a sense of community around your company.

Since your audience can see actual individuals using and appreciating your products or services, UGC also helps to humanise your business and establish trust with your audience.

You can make a branded hashtag that your audience can use to share UGC if you want to promote it.

Offering a prize for the greatest photo or video submission is one way to encourage your audience to share their interactions with your brand through a UGC campaign.

Run Social Media Contests

Social media competitions are yet another powerful strategy for boosting interaction and expanding your online audience.

Contests can range in complexity from a straightforward giveaway to a challenging scavenger hunt.

Making the contest entertaining and interesting for your audience is essential if you want to encourage participation.

Establish clear rules and procedures before organizing a social media contest, and advertise it on all of your social media platforms.

To increase your exposure and reach, you can also work together with other brands or influencers.

Host Live Events

A great method to engage your audience in real-time and foster a feeling of community around your brand on social media is by holding live events.

Live events can be anything from product premieres to behind-the-scenes tours to Q&A sessions.

Make sure to advertise a live event well in advance and provide your audience with clear directions on how to participate.

Additionally, you may leverage tools like Twitter Spaces, Facebook Live, and Instagram Live to make your event more participatory and captivating.

Share Valuable and Relevant Content

Sharing worthwhile and pertinent material that appeals to your audience is crucial, too.

This can be blog articles, infographics, films, podcasts, or other content that offers perspectives, advice, or suggestions on subjects important to your audience.

Consider your audience’s interests and preferences when producing content.

Additionally, you may use social media analytics tools to monitor your interaction levels and assess the effectiveness of your material.

Interactive content ideas

Social media engagement can be greatly increased by using interactive content.

These kinds of posts encourage engagement from your audience and strengthen their sense of loyalty to your company.

Here are some examples of interactive content you might use:

Polls and surveys –

Polls and surveys are a great approach to finding out what your audience thinks about a certain subject.

Using the built-in facilities on social networking sites like Instagram or Twitter, or third-party applications like SurveyMonkey, you can create a poll or survey. Make sure your queries are interesting and to your audience and pertinent.


Using quizzes to entertain and educate your audience is a great idea.

Create a quiz that is relevant to your business or brand, and invite your audience to contribute their answers.

Interactive Videos

With interactive videos, your viewers can make choices that affect the way the video plays out.

You could, for instance, produce a video in the “choose your own adventure” vein, where the audience decides what happens next.

User-generated content campaigns

Content produced by your audience and including your brand is known as user-generated content (UGC).

UGC enables your audience to generate material about your brand, strengthening their sense of connection to your company.

As a result, UGC is an efficient strategy to raise engagement. You can attempt some of the UGC campaigns listed below:

Campaigns using a specific hashtag to disseminate material highlighting your brand are known as hashtag campaigns.

The #ShareACoke campaign, for instance, from Coca-Cola urged users to post images of their customized Coke bottles.

Contests on social media –

Contests on social media are a fantastic method to produce UGC and encourage your audience to participate.

You can hold a competition where participants must produce content showcasing your brand, and the winner is awarded a prize.

Reviews and Testimonials –

Reviews and testimonials are a type of user-generated content (UGC) that can assist you gain the audience’s confidence.

On social media platforms or review websites like Yelp, you can nudge your consumers to post reviews or testimonials.

 Collaborations with social media influencers

Influencer connections are a terrific strategy to broaden your social media audience and establish your authority.

By collaborating with an influencer, you may access their following and benefit from their knowledge to produce interesting content.

A few suggestions for influencer partnerships are provided below.

Sponsored posts –

A sponsored post is a type of advertising in which an influencer produces material highlighting your company in return for payment.

Verify that your target audience and the influencer’s audience are compatible.


Offering giveaways to your audience is a terrific method to encourage them to interact with your company and follow an influencer.

In order to join a giveaway sponsored by you and an influencer, consumers must follow both your company and the influencer.

Guest blogging is a method of producing material for the social media platforms of another company.

You can collaborate with an influencer to provide content for their social media platforms, which will promote your company.

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