Any material that supports or complements the main content is termed Collaterals. This can include things like images, videos, infographics, eBooks, whitepapers, case studies, and more. The purpose of collateral is to enhance the audience’s understanding of the content and to make it more engaging and appealing.
Brochures and flyers
You can distribute print materials at events or in-store to provide more information about your product or service. They can be used to promote your brand message and drive conversions.
Whitepapers and case studies
These are in-depth pieces of content that provide valuable insights and analysis on a particular topic. They can help establish your brand as an authority in your industry and generate leads for your business
These are visual representations of data and information that can help simplify complex concepts and make them more accessible to your audience. They are highly shareable on social media and can help drive traffic to your website.
Ebooks and guides
These are longer-form pieces of content that provide detailed information on a particular topic. They can be used to establish your brand as an expert in your industry and generate leads for your business.
By creating a variety of collaterals to support your content marketing efforts, you can communicate your brand message in a variety of formats and reach a wider audience. Additionally, collaterals can be repurposed and reused across different platforms, making them a cost-effective tool for your marketing efforts.